High tech internet:
2000s: Growth and relationship with Yahoo![edit]
By the year 2000, the service was rebranded to Rogers@Home and availability was extended to more cities in Ontario and British Columbia.[2]
In 2004, Rogers partnered with Yahoo! to offer Rogers Yahoo! Hi-Speed Internet to its members. This included service offers unlimited e-mail storage, plus access to Premium Yahoo! Services at no charge, including a Flickr PRO account. Customers with websites previously hosted by Rogers were offered the option of transferring to ca.geocities.com addresses. (Unike regular GeoCities websites, these were ad-free for existing accounts, although those for new customers had drop-down ads.).All such websites were discontinued with the closure of GeoCities on 27 October 2009. Although still partnered with Yahoo!, Rogers dropped Yahoo! from its services name in 2008.
In mid-2009, Rogers discontinued giving free Flickr Pro accounts to all Rogers customers and switched all accounts to the free version while allowing old pictures and videos to be stored even though it was over the allowed limit. Rogers Mail accounts continue to be provided by Yahoo!.
2010-present: DOCSIS 3, fibre to the home (FTTH) and price increases[edit]
On January 16, 2012, customer advocacy blog Stop The Cap! reported that Rogers increased the price of all its cable Internet services by $2, except for Lite and Ultra-Lite which remain unchanged. Rogers blames its slightly higher cap limits and its SpeedBoost technology as reasons for the price increase. A customer, however, was quick to point out that the cable company "introduced 'SpeedBoost' as a 'free' feature which we are now apparently/effectively going to pay more for".
A few days later, Stop The Cap! reported that DOCSIS 3.0 customers would benefit from a speed and usage increase. By February 21, Express speeds of up to 12 Mbit/s would now be up to 18 Mbit/s, while Extreme speeds of up to 24 Mbit/s would be increased to 28 Mbit/s. Also, Ultimate speeds of up to 50 Mbit/s would now be up to 75 Mbit/s. On March 8, data allowances for each plan would be increased by 10 GB and 20 GB, respectively. In August 2012, Rogers doubled speeds on its Lite plan from 3 Mbit/s to 6 Mbit/s. It also increased its usage caps from 15 GB to 20 GB.
On August 1, 2012, Rogers started the availability of an unadvertised Ultimate tier which offers 150 Mbit/s of download speed and 10 Mbit/s of upload speed. Currently being implemented within the GTA area, the company plans to extend this service's availability to the rest of Ontario by the end of 2012. Customers with the older Ultimate tier will be informed when the new tier is available.
Rogers introduced fibre to the home (FTTH) residential internet service in 2012. It is only available is select areas of Toronto, ON and Moncton, NB.
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